When embedded into a destination marketing organization (DMO) website, the BookDirect™ Hotel Availability Search Engine allows visitors to enter their travel dates and preview rate and availability information from participating accommodations. Website visitors may then click a "Book with Hotel" or informational button, which redirects them to the accommodation's own website where they can enter credit card information and complete their reservation.
Rates and availability are collected from the accommodation's website, meaning that no updates are required on the part of the host site or accommodation. This automated data-collection process greatly simplifies the maintenance of the host site by ensuring that accommodation listings are always an accurate reflection of whatever is on the accommodation's website. The BookDirect™ Hotel Search Engine currently supports over 60 reservation systems — please inquire if your reservation system is not listed below:
Because JackRabbit allows visitors to complete their reservations directly with the accommodation, the accommodation avoids the long line of third-party commission fees that are part of a normal, GDS reservation. These fees can start at approximately 10% of the value of the reservation and often range much higher. Roll over the image below to learn about the steps in a typical GDS reservation.
According to a study of click data from BookDirect™ Hotel Search Engines, visitors are 4 times more likely to click the "Book with Hotel" button versus clicking on a side-by-side button that links to another 3rd-party booking engine. This lends evidence to the perception that guests would prefer to book directly with the accommodation, since this often leads to a more flexible and user-friendly consumer experience.
To find out more about the BookDirect™ Online Hotel Search Engine, please select the relevant option below: